So here's the Myspace page of one of the guys that got nailed in the Boston ATHF marketing scare. If you've got the time, send him an email showing your support.
As for me, I'm still split on this whole thing. Mainly due to the fact that, even though the campaign was an awesome idea for an awesome product by some pretty awesome people...in the end viral marketing is still marketing. When pseudo-hip all-too-self-aware advertising starts popping up, it's usually the more clever element that calls it out for what it is (best example I can think of is Sony's PSP graffitti ads that started popping up on walls in cities and were immediately sniffed out, and subsequently pwned, by real graffitti artists.)
In Boston, however, clever does not seem to be the watchword, as I got to see on CNN yesterday during some of the interviews with several Bostonians, who will hereby simply be referred to as "chowdah-heads." Seriously, how is it that this same campaign has popped up in several other cities and none of their citizens managed to shit their pants and call Homeland Security. Now why is that? Hmmmm...
Thing is, it seems like this project was something that somebody would have done anyway, at least this way they've got the weight of Turner Broadcasting to help haul their asses out of the fire...unlike those Super Mario girls last year (interestingly, if you scroll down on that site, you'll see some Super Mario Blocks hanging from a tree in Cambridge. I wonder if those girls got nailed too, or if folks tend to run a little more reasonable on the other side of the haahbah.)
Finally, once again, anyone that ever uses the term "Post September 11th world" really deserves to be punched in the nuts. Bottom line.
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